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Colman and Company

Colman and Company is a wholesaler and retailer of equipment and supplied for the custom apparel industry based in Clearwater, FL. 
e-Commerce
Mobile design
Web design
KEY DESIGN DECISIONS

Product pages

How I optimized the ​product pages:
  • Added "Share to" buttons to promote traffic.
  • Modified the breadcrumbs to display hierarchy and categorization more clearly
  • Emphasized free shipping discount
  • Added an "Add to Wishlist" option
  • Added a Q&A section
  • Shipping and returns policy displayed near product description
KEY DESIGN DECISIONS

Landing page and order forms

How I optimized the ​landing page:
  • Added a value proposition node
  • Redesigned the node that explains each service.
How I optimized the order forms:
  • Added breadcrumbs to display hierarchy and categorization more clearly.
  • Modified spacing and improved alignment
  • Modified images so that each service is explained more clearly.
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