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Humid Outside

Humid Outside is an outdoor apparel brand designed for extreme climates.
e-Commerce
Web design
KEY DESIGN DECISIONS

I created a landing page from scratch.

How I optimized the ​landing page:
  • Added "Share to" buttons to promote traffic.
  • Modified the breadcrumbs to display hierarchy and categorization more clearly
  • Emphasized free shipping discount
  • Added an "Add to Wishlist" option
  • Added a Q&A section
  • Shipping and returns policy displayed near product description
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